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Our insights on innovation and startups in real estate and construction.

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Startups

The Rule of Two No's

March 20, 2020

When a salesperson or business development professional starts a new role, their first priority is to come in and build their "top of funnel." This roughly translates to booking as many meetings as possible with prospective customers. These leads...

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Startups

Tone deaf

March 18, 2020

I am by no means a crisis communication expert. This is a global crisis, and we are all doing our best to pay the bills. This is not the new norm, but it will look something...

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Startups

We interrupt our regularly scheduled programming...

March 17, 2020

Since the beginning of 2020, I have written quite a few articles. My purpose has not been to create marketing content, but rather to create scale with my time by sharing key topics with my team and our startup...

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PropTech 2.0 is ConstructionTech: Lessons learned from Real Deal Future City

February 26, 2020

I recently attended a conference with some of the largest real estate developers and owners from New York City. Most of them have invested in PropTech. However, they are all first wave investors. They were excited...

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Dancing with elephants and Sun Tzu

February 22, 2020

A large corporate strategic partner is an elephant; a startup is a mouse. I did not create this metaphor, but I do use it a lot. The elephant has the size and the resources but can be a bit slow; the startup has...

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Conferences, Pitch Competitions, and Twitter

February 14, 2020

I must admit that I can be a little "old school." To build a great, fast-growing company, your activities should be focused on acquiring customers, talent, and investors. I have tried to be open to understanding the...

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Go-to-market as a built-environment startup: How do you eat a woolly mammoth?

February 13, 2020

Desmond Tutu once said, "there is only one way to eat an elephant: a bite at a time." Not sure who is eating elephants, but I get the point. When you face an enormous task, it's helpful to take just a little...

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Lunch and Learns Are Dead. Or Are They?

February 5, 2020

What is a lunch and learn? I'm sure the term is used in other industries, but for the building industry specifically it is when a building product representative--or any vendor, for that matter--comes to an AEC...

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Why the incubator system is broken.

February 4, 2020

When we launched Shadow Labs almost two years ago, I didn't want to call it an incubator. Instead, we called it a lab. We still call it Shadow Labs, but when people ask us what it is, we usually refer to it as an incubator...

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Startups

A Startup Survival Guide to Tough Times

January 28, 2020

I remember the day in 2008 when my bank called me and asked for a meeting. I was running a startup that was gaining incredible traction--until 2008, that is. My startup was focused on the construction industry. The bank gave me notice on our line�

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